I turn growth opportunities into scalable businesses.
I identify the growth levers that matter, set the strategy to capitalize on them, and build the teams and systems that make growth scale.
Business impact
A few examples of how I’ve built and scaled businesses across my career.
Turned marketing into a more measurable revenue engine.
Connected product marketing, demand generation and events more directly to revenue, while building AI into how Marketing, Sales and CS operate.
Owned growth across the full customer journey, not just acquisition.
Owned the consumer P&L across Product, Marketing and CX, using customer economics to make decisions across acquisition, conversion, product experience and retention for a $10M+ marketplace.
Built a second growth engine alongside an established B2B business.
Turned an underperforming DTC channel into a meaningful growth engine while continuing to grow the company’s established dealer business.
Built the growth infrastructure for a two-sided marketplace from zero.
As the first marketing hire, built GTM, demand generation, sales enablement and the marketing team to create a repeatable growth engine across both sides of the marketplace.
Turned 2,000+ partners into an extension of the marketing team.
Built centralized advertising, content and technology that brokers could use to market themselves, expanding the brand’s reach without requiring corporate Marketing to execute locally.
Helped build demand for a consumer behavior that barely existed yet.
As one of Carvana’s first marketing hires, worked across positioning, brand and acquisition to build trust in a radically different way to buy a used car: entirely online.
Artificial intelligence
I use AI to build, not just to generate.
Systems that eliminate manual work, connect information and let small teams operate with more leverage. These are in production, not experiments.
See how I build with AI