Turned marketing into a more measurable revenue engine.
Context
PartySlate was evolving from a marketplace built around visibility and exposure into a platform with more products designed to drive business value for event professionals. My role was to connect those products more clearly to customer needs and build the GTM, pricing and revenue strategies around them.
What I did
Product positioning
Evolved PartySlate’s positioning beyond marketplace visibility to create a clearer story around the tools and business value the platform provides event professionals.
GTM & adoption
Built GTM strategies for new products and features across positioning, customer education, Sales enablement and adoption, including the relaunch of Photo Hub.
Pricing & packaging
Created new commercial offerings through pricing and packaging, turning existing platform capabilities into additional revenue streams.
Revenue strategy
Connected Marketing programs more directly to commercial outcomes, tying demand generation to ARR and rebuilding the national events strategy around incremental revenue impact.
Example
Repositioned Photo Hub around visual selling, connecting product capabilities to real sales moments. The relaunch increased Photo Board engagement 66%.
View liveImpact
Connecting our marketing programs more directly to commercial outcomes allowed even product marketing to become a meaningful revenue driver.