Hi, I’m Lynette.

15+ years in growth and marketing B2C · B2B · Marketplaces · SaaS

I’ve always loved figuring out how things grow, whether it’s a plant, a business, or a person finding their stride. I’m curious by nature, analytical by habit, and happiest when I can both dig into strategy and get my hands dirty building something real.

Outside of work, I love scuba diving, birdwatching and traveling, but at heart I’m an inside cat. Most of the time you’ll find me watching a romcom, reading a thriller or hanging out with my partner and son.

How I work.

A few things I believe about building and leading growth teams.

Strategy + execution

I turn business goals into focused growth strategies.

I start with the data to identify the biggest growth opportunities and the levers we can actually influence. That helps me decide where to place our bets and connect the strategy upward to company goals and revenue, and downward to the work teams are doing every day.

From there, I give my team clear direction and room to execute. I trust their expertise, stay close enough to guide and unblock them, and keep us focused on whether the work is actually moving the lever we set out to change.

Data + experimentation

I trust my gut and experience, but I back them with the numbers.

I use data to pressure-test assumptions, understand what’s driving performance, and change course when the evidence tells me something different. I test and optimize across the customer journey, looking for incremental gains and bigger growth opportunities.

Teams + AI leverage

I build capable teams and give them room to do great work.

I believe growth is a team sport. The best results come when people understand the goal, have clear ownership, and feel safe enough to fail. I’ve led teams of up to 30, and I care about building environments where talented people can do their best work.