Turned 2,000+ partners into an extension of the marketing team.
Context
At @properties, I worked across two connected audiences: consumers looking to buy or sell a home and the brokers responsible for converting and serving that demand. I built programs that gave brokers sophisticated marketing capabilities while extending the reach and impact of the @properties brand.
What I did
Digital advertising
Partnered with an advertising platform to give brokers a simple way to launch their own campaigns, while @properties controlled the brand, targeting and advertising experience at scale.
Content distribution
Gave brokers ready-to-use corporate content they could distribute through their own social and digital channels, increasing the reach of @properties content while helping brokers market themselves.
Email + first-party data
Gave brokers a corporate newsletter platform tied to their own contacts, providing an easy way to market to their sphere while growing @properties’ centralized first-party audience.
Broker marketing tools
Created scalable programs like professional listing videos that gave individual brokers access to sophisticated marketing while reinforcing a consistent @properties brand.
Example
Turned 2,000+ brokers into an extension of corporate marketing by giving them scalable tools to promote their listings while amplifying the @properties brand. Automated listing advertising generated 47M impressions and 144K clicks back to @properties in its first eight months.
View liveImpact
Turning individual brokers into a scalable distribution network expanded the reach of the @properties brand while giving more than 2,000 brokers sophisticated tools to market themselves and their listings.